Catalog stacks

Every few weeks I stack up the ten most recent catalogs we’ve found stuffed in our tiny mailbox, look up their 1-800 numbers, get some nice young one on the phone and say “pleeeze take me off the list.” And they readily agree.

But like a blessed jar of oil, they keep flowing in.

However, while looking at this behind the scenes post by Free People, I was struck by the enormous amount of work some companies put into their catalogs (this one featured was shot in Greece). I can’t resist paging through them, just to see the new colors, the countries they visited, the lovely paper they’re printed on.

Sometimes I wonder where our culture’s master artisans are hiding out. They aren’t all at the craft fairs or on the graphic design blogs as indie business owners. Some of them are surely working away at these commercial monthly frescoes.