Good design

How to Pronounce Goethe

In David Brooks’ new book The Social Animal he makes a passing reference to people over-judging potential life partners, seeking out their flaws, and dismissing them.

A possible flaw casually suggested just to strike fear in your heart is mispronouncing the writer Johann Wolfgang von Goethe’s name. Let’s be honest, it’s bloody hard to know how to say it right unless you hang out with literary people a lot (or work with them, like I did).

[youtube=http://www.youtube.com/watch?v=y58HZdyIZfg]

Other words that I really appreciate this guy’s help with: Givenchy, Lanvin, L’Occitane (I hate mispronouncing fashion brands.)

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